Tobacco
is a perishable and often expensive consumer product and requires packaging
that delivers it to the consumer in the very best of condition. BT has been an integral
part of this process since the 1950s.
The
packaging of tobacco products calls for a careful balance between the
protection of a sensitive and aromatic natural product and the presentation of
brands striving for individual identity and appeal.
Aluminium
foil has become the preferred barrier material, particularly for the inner
liner of cigarette packets. This is because it combines the ability to retain
the characteristic aroma peculiar to each blend and brand, within a unique
quality of ‘feel’ and appearance which is light, robust and easy to re-seal. An
aluminum foil/paper laminate also offers mechanical qualities not available in
alternative materials.