Cosmetic products are fun, but often expensive and need to be well protected to give their best performance.
BT is used extensively in the packaging of many cosmetics and personal care products, although often hidden from sight. It plays a key part in their physical protection, while the metallic glitter can be used to great effect to enhance the excitement and prestige of many pack designs.
The science of cosmetics is very sophisticated – with the application of special oils, vitamins, herbal and chemical compounds – so the need for full protection from light and contamination is increasingly important. Such products may need a long shelf life both in the shop and after purchase. The complete barrier properties of BT can help to ensure this, coupled with exciting visual appeal and due regard to the demand for environmentally responsible use of materials.